Linkedin Company Showcase Pages: A New Way to Engage B2B

From the perspective of a lean small business or startup in the B2B market, Linkedin is fast becoming impossible to ignore.  With Linkedin Contacts, their industry leading thought leadership platform Pulse, and now with Company Showcase Pages, the social media network has been securing it’s position as the dominant network for professionals.  A new report from Business Insider on Social Media Usage Demographics seems to not only support this but suggest Linkedin is rapidly outpacing it’s peers.   From a recent article highlighting the findings; “Engagement is rising fast… Read more »


How to Use Twitter

Twitter has become a key way for people and businesses to communicate. It opens new avenues of rapport between peers within your industry, while also creating an interface with a target audience.  Twitter presents a great way to both inform and be informed, 140 characters at a time. Here are a few tips we have drawn from our experience, let us know if you have anything to add to the conversation! (more…)


CRES Real Estate – Lead 2 Green

written by Joanna Cwik Customized Real Estate Solutions works with commercial real estate owners and tenants in the Houston area.  Their latest venture Lead 2 Green focuses on finding environmentally friendly “green space” for their growing clientele who seek to become responsible to their environment. You can see the digital creative in our portfolio, or by clicking on the image below. (more…)


Outsourcing Digital Creative Design

adapted from original article draft written by Megan Shaw With today’s global society, outsourcing internationally has become an easy fix for reducing overhead. The savings are very significant, so many companies try to outsource as many tasks as possible. While the cost savings cannot be denied, we must be careful not to overlook the more subtle implications of doing so. Media and marketing design is an especially sensitive area, so we will outline some drawbacks and weigh them against savings. (more…)


Cherry & Associates

written by guest writer and beloved intern Joanna Cwik Discotoast is quickly becoming the go-to webdesign company for the commercial real estate market!  We are pleased to announce the launch of the Cherry & Associates website.  Cherry & Associates specializes in representing tenants. That means they deliver objective, unbiased advice and services that give you the best possible value for your real estate investment. You can view the digital creative in our webdesign portfolio or by clicking on the image below. (more…)


ITRA Global

written by guest writer and beloved intern Joanna Cwik Discotoast is excited to announce the launch of the new ITRA Global website!  ITRA Global is an organization of real estate professionals specializing in representing tenants and buyers in the leasing, acquisition and disposition of office, industrial and retail facilities.

You can see the digital creative in our portfolio or by clicking on the image below.

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SEO Beginners Guide Part 4: Writing Great Web Content

You’ve probably heard it before – In the world of search engine optimization (SEO) content is king. So, if you want more people to find your website and rank higher with search engines, you need to be sure that you are writing great website contentQuality counts. Website content includes all the written words on your website. Product descriptionscontact pagesblog posts, articles, FAQs, landing pages and anything else that you have taken the time to write, is actually rated by Google, and other search engines, to help give an overall impression of how relevant your site actually is for searchers. Consequently, it has never been more important that you are… Read more »


SEO Beginners Guide Part 3: What Are Meta Tags?

So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)