Project Overview
DigitalDreamsFest.ca is the official website and digital promotional hub for Electronic Nation Canada’s Digital Dreams Music Festival: the largest electronic dance music (EDM) event in Canada.
Designed to attract, inform, and engage festival fans year round; the website offers it’s +90,000 monthly visitors an interactive user experience that captures the exuberance and nostalgia of the festival itself. By integrating the Digital Dreams Festival App (provided by Greencopper) fans can even interact socially and access a variety of functions to further enhance their festival-going experience.
As creative services provider, Discotoast collaborated in the creation of the festival’s digital brand assets (leveraging creative by Fiber Design) and supporting digital marketing strategy initiatives. The website serves as a key strategic pillar for brand awareness, event promotion, driving sales, and attracting premium sponsors. It is supported by an integrated digital marketing strategy including email, social, video, and online ad marketing.
Since the festival’s inauguration in 2012, the website has evolved in form and function and to exceed the expectations of promoters and fans. Just as Electronic Nation Canada has improved, innovated, and scaled the event, so to has the website. In addition to a fresh look and interface improvements, the framework is updated and redeveloped to successfully meet the increasing expectations of the event stakeholders and the festival community.
Objective KPI
Brand Awareness (Traffic), Lead Capture, Drive eCommerce, Social Brand Following
Contributed Skills & Expertise
Website Design & Development
- Website / UI Design
Intuitive user interface and branded website design. Dynamic and interactive content areas (Tickets, Artists, News, etc) - WordPress Website Development
Custom framework, theme, and post integration, CSS3.0, HTML5, JS - Digital Media & Plugin Integration
Branded video, Social Media, Email Marketing, Mobile App, Lead Capture / Forms - Microsite Development
Pre-portal microsite, contest microsite, and social media microsites (custom facebook page tabs)
Professional Services
- Solution Design & Management
Project planning & execution of website, hosting platform, branded email marketing creative and custom social media integration - Digital Strategy & Support
Integrated digital strategy for email, social (twitter, facebook, instagram, youtube & vimeo), and website content - Reporting & Analytics
Event, Website, and Platform Reporting:Integrate & monitor data analytics to track KPI and measure strategy effectiveness
Creative Design
- Visual Brand Identity
Branded creative for email marketing, social media, website, and related digital mediums (using supplied brand guidelines and creative elements).
Managed Services (Digital Platform Management)
- Email Marketing & Social Media
Platform configuration, management, and support - Website Management
Maintenance, updates, and support. - Content Management
Pre-scheduling time sensitive content, and optimizing search engine visibility for digital marketing platforms (email, social, and website)
Past Digital Dreams Festival Website
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