Your website may have some of the most creative design elements on the web today, but without great content, your chances of building traffic are limited. Great web content is engaging, easy to understand, and aimed directly at your target audience. It’s not always easy to produce, but with a few simple pointers, you can still achieve some great results while seamlessly integrating it into your winning web design. So, consider the following.
1. Target Audience
Who are you looking to attract to your website? The tone of your web content needs to reflect that of your visitor. It helps them identify with what you are trying to say and makes them feel that you have similar values and ideas. If you are unsure what this should be, take a look at some of your competitors to see what they did.
Truly great web content is easily digested. It is not overly simplistic, but it is written in such a way that your readers are not overwhelmed with technical language and verbose descriptions. Keep it light, entertaining, and to the point. Remember, your objective is to engage and educate your reader, not confuse and frustrate them.
Make sure your has visual appeal. Good web design dictates that it should have a strong, descriptive title and is split up into short paragraphs of 3-5 sentences. Consider the use of subtitles to help highlight your key points, and think carefully about the length of your text. Blog posts are typically most successful when they come in around 400 words, while feature articles and tutorials are best limited to 600 words.
4. Offer Solutions
Can you offer your visitors an answer to a common problem? If so, your website stock just went up! Providing help, advice, or lesser known tips and tricks are the kind of things that make a visitor to your site glad that they found it. They will be much more likely to bookmark you, subscribe to your RSS feed, or sign up for your newsletter if they feel your site offers them something useful.
5. Help People Find Your Content (on Search Engines)
Research your keywords carefully and check what competition they have (locally and globally) with the Google AdWords Keyword Tool. Include your keyword phrase in your titles and several times throughout each page, but don’t overdo it or you will suffer the wrath of Google. Write original, well-written content and the search engine love will soon follow. For additional help getting found websites such as SEObook.com or Hubspot.comoffer premium toolsets to help you find keywords and further optimize your content.
You don’t have to abandon your creative design principles to include attractive web content. Follow these simple tips and you are already on your way to building the foundations of a truly successful site. So what are you waiting for? Go create some great web content!