You’ve probably heard it before – In the world of search engine optimization (SEO) content is king. So, if you want more people to find your website and rank higher with search engines, you need to be sure that you are writing great website content. Quality counts. Website content includes all the written words on your website. Product descriptions, contact pages, blog posts, articles, FAQs, landing pages and anything else that you have taken the time to write, is actually rated by Google, and other search engines, to help give an overall impression of how relevant your site actually is for searchers. Consequently, it has never been more important that you are… Read more »
So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)
In part one of this SEO guide for beginners, we discussed how search engines crawl your website to look for key words and phrases that they can use to rate the relevance of your site for searchers. Today, we are going to talk about these important words and phrases in more detail, and see how to get the right keywords for your website. This is called keyword optimization. Every day, billions of searches are performed by people who browse the Internet for the information they seek. In order to ensure your site ranks as high as it can you need to identify and target a set of specific keywords for your site. Ideally, each page of your website should focus on 2 or 3… Read more »
You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.
Why it matters
SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)
Your website may have some of the most creative design elements on the web today, but without great content, your chances of building traffic are limited. Great web content is engaging, easy to understand, and aimed directly at your target audience. It’s not always easy to produce, but with a few simple pointers, you can still achieve some great results while seamlessly integrating it into your winning web design. (more…)