How to Use Twitter

Twitter has become a key way for people and businesses to communicate. It opens new avenues of rapport between peers within your industry, while also creating an interface with a target audience.  Twitter presents a great way to both inform and be informed, 140 characters at a time. Here are a few tips we have drawn from our experience, let us know if you have anything to add to the conversation! (more…)


CRES Real Estate – Lead 2 Green

written by Joanna Cwik Customized Real Estate Solutions works with commercial real estate owners and tenants in the Houston area.  Their latest venture Lead 2 Green focuses on finding environmentally friendly “green space” for their growing clientele who seek to become responsible to their environment. You can see the digital creative in our portfolio, or by clicking on the image below. (more…)


Outsourcing Digital Creative Design

adapted from original article draft written by Megan Shaw With today’s global society, outsourcing internationally has become an easy fix for reducing overhead. The savings are very significant, so many companies try to outsource as many tasks as possible. While the cost savings cannot be denied, we must be careful not to overlook the more subtle implications of doing so. Media and marketing design is an especially sensitive area, so we will outline some drawbacks and weigh them against savings. (more…)


SEO Beginners Guide Part 4: Writing Great Web Content

You’ve probably heard it before – In the world of search engine optimization (SEO) content is king. So, if you want more people to find your website and rank higher with search engines, you need to be sure that you are writing great website contentQuality counts. Website content includes all the written words on your website. Product descriptionscontact pagesblog posts, articles, FAQs, landing pages and anything else that you have taken the time to write, is actually rated by Google, and other search engines, to help give an overall impression of how relevant your site actually is for searchers. Consequently, it has never been more important that you are… Read more »


SEO Beginners Guide Part 3: What Are Meta Tags?

So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)


Google+ has Arrived.. but is it the Future?

Google Plus Has Cautiously Burst Onto The Social Media Scene – But Will Users Be Impressed After The Drum Roll Ends? 

Written by Guest Blogger Rob Edwards Google Wave arrived on shores quickly and receded back into the sea of failed initiatives just as fast. Google Buzz hung in the air for a little longer, but was ultimately swatted away by users due to privacy concerns. Now, the search engine giant has unleashed their latest and most promising social media platform to date.  But will it be enough to usurp the all-seeing and all-knowing Facebook as the reigning social media king? Let’s take a closer look at today’s challenger; Google Plus. In bringing Plus… Read more »


Mobile Creative Design And Why You Need It

If there’s one thing you should know about mobile users, it’s this: There are more of them coming. They’re young, have short attention spans, want everything yesterday, and they have it in for the desktop PC. If you think the place is teeming with them now, just wait. If this were a plague, the world population would be halved within five years. Yes, it’s that bad. Or it’s that good. Your job as a business owner is to market to them. So pull back the bed sheets, throw on some lipstick, and for goodness sake tart yourself up a bit.  Mobile users are smart, gadget savvy, and on the go. Get them right and you win the game. Miss them, and… Read more »


Fonts Part 2: Choosing Proper Fonts for Print

In “Web Design on a Dime | Fonts Part One: Choosing Web Friendly Fonts” we discussed elements to consider when choosing a font to use online. This week, while still discussing fonts, we are shifting our focus to fonts for use in print. The factors to consider between the two are similar, although due to the different mediums there are some slight differences. Like with web, it is important to consider the readability andtone of the fonts you choose. You may remember that when choosing a font for the web we never use serif fonts except for in headings. When choosing fonts for print, however, this… Read more »


SEO Beginners Guide Part 2: Finding the Right Keywords for your Website

In part one of this SEO guide for beginners, we discussed how search engines crawl your website to look for key words and phrases that they can use to rate the relevance of your site for searchers. Today, we are going to talk about these important words and phrases in more detail, and see how to get the right keywords for your website. This is called keyword optimization. Every day, billions of searches are performed by people who browse the Internet for the information they seek. In order to ensure your site ranks as high as it can you need to identify and target a set of specific keywords for your site. Ideally, each page of your website should focus on 2 or 3… Read more »