SEO Beginners Guide Part 3: What Are Meta Tags?

So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)


SEO Beginners Guide Part 1: What is SEO?

You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.

Why it matters

SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)


Call to Action | A Guide to Increasing Customer Conversion Rate

Written by Guest Blogger Rob Edwards You have the perfect product. In fact, you’ve been told by industry experts that your business could revolutionize the field. So, why is it that you aren’t getting results in terms of lead generation and revenue?  It could be you just aren’t asking for it.  Let’s discuss call to action (often referred to as CTA) techniques – your final pitch to potential clients. (more…)