SEO Beginners Guide Part 3: What Are Meta Tags?

So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)


Creating QR Codes Improve Marketing Strategy

Imagine if you could give potential customers an image that when scanned into a smart phone would unlock promotional advertising pertinent to your business. Imagine if you could place this image anywhere you wanted. Your business card, perhaps. Maybe on an invoice, or a poster, a banner, even in a storefront window. Heck, you could even tattoo one onto your forehead. That’d be a useful marketing tool, wouldn’t it? If you could do all of that? Essentially, that is what QR Codes allow you to do. The above list of ideas isn’t ours to brag about. Companies are already using QR Codes in exactly those ways to promote their business. Except… Read more »


SEO Beginners Guide Part 1: What is SEO?

You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.

Why it matters

SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)


Creative Design For Your Facebook Fan Page

The Facebook Lowdown – Facebook is the second most visited website on the planet with 500 million active users. Fifty percent of those users will access their Facebook login on any given day. However you care to look those figures, that’s a lot of traffic. If you can tap into just a small part of it, your business will benefit in leaps and bounds, and quite possibly hyper jumps. If you’re already using Facebook for business, but are looking to reach out even more to potential customers and to drive more traffic to your website, a customized Facebook page is essential to help improve your visibility. Recent changes to Facebook mean that you now have much more control over the Read more »


5 Tips For Creating Great Web Content

Your website may have some of the most creative design elements on the web today, but without great content, your chances of building traffic are limited. Great web content is engaging, easy to understand, and aimed directly at your target audience. It’s not always easy to produce, but with a few simple pointers, you can still achieve some great results while seamlessly integrating it into your winning web design. (more…)


Blogging to Increase Web Traffic

Corporate Blogging Decoded | Simple Steps to Increase Site Traffic In today’s socially connected environment there is no doubt that blogging is an important part of the marketing process. Any social media expert, or even a quick Google search, will tell you that companies with blogs experience higher traffic than those without. These statistics are a great motivator for most organizations looking to keep up to date, however; the task of creating a corporate blog can seem daunting and often discouraging. Don’t give up! The following tips will help you navigate through corporate blogging with ease to ensure you earn the most value with every post. (more…)


Call to Action | A Guide to Increasing Customer Conversion Rate

Written by Guest Blogger Rob Edwards You have the perfect product. In fact, you’ve been told by industry experts that your business could revolutionize the field. So, why is it that you aren’t getting results in terms of lead generation and revenue?  It could be you just aren’t asking for it.  Let’s discuss call to action (often referred to as CTA) techniques – your final pitch to potential clients. (more…)