SEO Beginners Guide Part 4: Writing Great Web Content

You’ve probably heard it before – In the world of search engine optimization (SEO) content is king. So, if you want more people to find your website and rank higher with search engines, you need to be sure that you are writing great website contentQuality counts. Website content includes all the written words on your website. Product descriptionscontact pagesblog posts, articles, FAQs, landing pages and anything else that you have taken the time to write, is actually rated by Google, and other search engines, to help give an overall impression of how relevant your site actually is for searchers. Consequently, it has never been more important that you are… Read more »


SEO Beginners Guide Part 3: What Are Meta Tags?

So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. (more…)


Mobile Creative Design And Why You Need It

If there’s one thing you should know about mobile users, it’s this: There are more of them coming. They’re young, have short attention spans, want everything yesterday, and they have it in for the desktop PC. If you think the place is teeming with them now, just wait. If this were a plague, the world population would be halved within five years. Yes, it’s that bad. Or it’s that good. Your job as a business owner is to market to them. So pull back the bed sheets, throw on some lipstick, and for goodness sake tart yourself up a bit.  Mobile users are smart, gadget savvy, and on the go. Get them right and you win the game. Miss them, and… Read more »


SEO Beginners Guide Part 2: Finding the Right Keywords for your Website

In part one of this SEO guide for beginners, we discussed how search engines crawl your website to look for key words and phrases that they can use to rate the relevance of your site for searchers. Today, we are going to talk about these important words and phrases in more detail, and see how to get the right keywords for your website. This is called keyword optimization. Every day, billions of searches are performed by people who browse the Internet for the information they seek. In order to ensure your site ranks as high as it can you need to identify and target a set of specific keywords for your site. Ideally, each page of your website should focus on 2 or 3… Read more »


SEO Beginners Guide Part 1: What is SEO?

You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.

Why it matters

SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)


5 Easy Steps to Effectively Optimize Images for Web

Starting a website is an incredibly fulfilling, but challenging experience depending on your web design needs.  While it’s easier to have a professional web designer do the job for you, many put matters into their own hands and build from scratch or have, at least, worked from a particular theme and then customized it to their needs. One problem for many is proper image optimization, an important aspect of web design. Optimizing images not only makes your web pages load faster, but also reduces your bandwidth consumption, which can translate to significant savings in your hosting bills. There are several tools available at your disposal to optimize images. For the purposes of this article we will be using Read more »


5 Tips For Creating Great Web Content

Your website may have some of the most creative design elements on the web today, but without great content, your chances of building traffic are limited. Great web content is engaging, easy to understand, and aimed directly at your target audience. It’s not always easy to produce, but with a few simple pointers, you can still achieve some great results while seamlessly integrating it into your winning web design. (more…)


Blogging to Increase Web Traffic

Corporate Blogging Decoded | Simple Steps to Increase Site Traffic In today’s socially connected environment there is no doubt that blogging is an important part of the marketing process. Any social media expert, or even a quick Google search, will tell you that companies with blogs experience higher traffic than those without. These statistics are a great motivator for most organizations looking to keep up to date, however; the task of creating a corporate blog can seem daunting and often discouraging. Don’t give up! The following tips will help you navigate through corporate blogging with ease to ensure you earn the most value with every post. (more…)


Call to Action | A Guide to Increasing Customer Conversion Rate

Written by Guest Blogger Rob Edwards You have the perfect product. In fact, you’ve been told by industry experts that your business could revolutionize the field. So, why is it that you aren’t getting results in terms of lead generation and revenue?  It could be you just aren’t asking for it.  Let’s discuss call to action (often referred to as CTA) techniques – your final pitch to potential clients. (more…)


Free Online Resizing Tool!

With the evolution of the internet and content management systems (CMS) becoming the standard, there has been a dramatic rise in “DIY” web maintenance. While these popular management systems give the users a lot of power to create, edit, and manage content there were still some limitations as to what can be accomplished without a creative software suite and at least some rudimentary design knowledge. One of the most common requests we recieve from our clients that choose to manage their own site has to do with image editing, specifically resizing images. Contrary to popular belief, you don’t need Adobe Photoshop in order to precisely resize an image.  There are a number of picture resizers currently on-line which are free… Read more »