Outsourcing Digital Creative Design

adapted from original article draft written by Megan Shaw With today’s global society, outsourcing internationally has become an easy fix for reducing overhead. The savings are very significant, so many companies try to outsource as many tasks as possible. While the cost savings cannot be denied, we must be careful not to overlook the more subtle implications of doing so. Media and marketing design is an especially sensitive area, so we will outline some drawbacks and weigh them against savings. (more…)


Fonts Part 2: Choosing Proper Fonts for Print

In “Web Design on a Dime | Fonts Part One: Choosing Web Friendly Fonts” we discussed elements to consider when choosing a font to use online. This week, while still discussing fonts, we are shifting our focus to fonts for use in print. The factors to consider between the two are similar, although due to the different mediums there are some slight differences. Like with web, it is important to consider the readability andtone of the fonts you choose. You may remember that when choosing a font for the web we never use serif fonts except for in headings. When choosing fonts for print, however, this… Read more »


Creating QR Codes Improve Marketing Strategy

Imagine if you could give potential customers an image that when scanned into a smart phone would unlock promotional advertising pertinent to your business. Imagine if you could place this image anywhere you wanted. Your business card, perhaps. Maybe on an invoice, or a poster, a banner, even in a storefront window. Heck, you could even tattoo one onto your forehead. That’d be a useful marketing tool, wouldn’t it? If you could do all of that? Essentially, that is what QR Codes allow you to do. The above list of ideas isn’t ours to brag about. Companies are already using QR Codes in exactly those ways to promote their business. Except… Read more »


Fonts Part 1: Choosing Web Friendly Fonts

When publishing work for users to read, be it online or in print, it is important to not only consider the contentbut also the designWhile colour, size, and layout obviously play a large role in design, a crucial but not always understood element to consider is font. In the next two posts I will show you which fonts are appropriate for use online and which are better suited for print. This week I will focus on Web Friendly Fonts. These fonts are ideal for blogs and websites for a number of reasons and it is important to keep them in mind. You may have great ideas to share but if your users can’t read your post then… Read more »