So, now that you know what SEO is, and you have a better understanding of how to use keywords, it is time to turn your attention to meta tags. What are meta tags? Meta tags are sections of HTML code that tell the search engines what your site is really about. In reality, there are lots of different types of meta tags, but the three that should most concern you right now are the title, description and keyword tags. Here’s what you need to know. …read more
In part one of this SEO guide for beginners, we discussed how search engines crawl your website to look for key words and phrases that they can use to rate the relevance of your site for searchers. Today, we are going to talk about these important words and phrases in more detail, and see how to get the right keywords for your website. This is called keyword optimization.
Every day, billions of searches are performed by people who browse the Internet for the information they seek. In order to ensure your site ranks as high as it can you need to identify and target a set of specific keywords for your site. Ideally, each page of your website should focus on 2 or 3 keywords that are directly related to your business. …read more
Imagine if you could give potential customers an image that when scanned into a smart phone would unlock promotional advertising pertinent to your business.
Imagine if you could place this image anywhere you wanted. Your business card, perhaps. Maybe on an invoice, or a poster, a banner, even in a storefront window.
Heck, you could even tattoo one onto your forehead.
That’d be a useful marketing tool, wouldn’t it? If you could do all of that?
Essentially, that is what QR Codes allow you to do.
The above list of ideas isn’t ours to brag about. Companies are already using QR Codes in exactly those ways to promote their business.
Except maybe the tatooing. …read more
When publishing work for users to read, be it online or in print, it is important to not only consider the contentbut also the design. While colour, size, and layout obviously play a large role in design, a crucial but not always understood element to consider is font. In the next two posts I will show you which fonts are appropriate for use online and which are better suited for print.
This week I will focus on Web Friendly Fonts. These fonts are ideal for blogs and websites for a number of reasons and it is important to keep them in mind. You may have great ideas to share but if your users can’t read your post then you will have a hard time conveying your message. …read more
You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.
Why it matters
SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. …read more
Starting a website is an incredibly fulfilling, but challenging experience depending on your web design needs. While it’s easier to have a professional web designer do the job for you, many put matters into their own hands and build from scratch or have, at least, worked from a particular theme and then customized it to their needs.
One problem for many is proper image optimization, an important aspect of web design. Optimizing images not only makes your web pages load faster, but also reduces your bandwidth consumption, which can translate to significant savings in your hosting bills.
There are several tools available at your disposal to optimize images. For the purposes of this article we will be using Adobe Photoshop. If you don’t have Adobe Photoshop there are some alternatives available. I’ve included links to some at the end of this article to some free alternatives available online. This is “Web Design on a Dime” afterall. …read more
The Facebook Lowdown - Facebook is the second most visited website on the planet with 500 million active users. Fifty percent of those users will access their Facebook login on any given day.
However you care to look those figures, that’s a lot of traffic. If you can tap into just a small part of it, your business will benefit in leaps and bounds, and quite possibly hyper jumps.
If you’re already using Facebook for business, but are looking to reach out even more to potential customers and to drive more traffic to your website, a customized Facebook page is essential to help improve your visibility.
Corporate Blogging Decoded | Simple Steps to Increase Site Traffic
In today’s socially connected environment there is no doubt that blogging is an important part of the marketing process. Any social media expert, or even a quick Google search, will tell you that companies with blogs experience higher traffic than those without. These statistics are a great motivator for most organizations looking to keep up to date, however; the task of creating a corporate blog can seem daunting and often discouraging.
Don’t give up! The following tips will help you navigate through corporate blogging with ease to ensure you earn the most value with every post. …read more