The Facebook Lowdown - Facebook is the second most visited website on the planet with 500 million active users. Fifty percent of those users will access their Facebook login on any given day.
However you care to look those figures, that’s a lot of traffic. If you can tap into just a small part of it, your business will benefit in leaps and bounds, and quite possibly hyper jumps.
If you’re already using Facebook for business, but are looking to reach out even more to potential customers and to drive more traffic to your website, a customized Facebook page is essential to help improve your visibility.