Fonts Part 2: Choosing Proper Fonts for Print

In “Web Design on a Dime | Fonts Part One: Choosing Web Friendly Fonts” we discussed elements to consider when choosing a font to use online. This week, while still discussing fonts, we are shifting our focus to fonts for use in print. The factors to consider between the two are similar, although due to the different mediums there are some slight differences. Like with web, it is important to consider the readability andtone of the fonts you choose. You may remember that when choosing a font for the web we never use serif fonts except for in headings. When choosing fonts for print, however, this… Read more »


SEO Beginners Guide Part 2: Finding the Right Keywords for your Website

In part one of this SEO guide for beginners, we discussed how search engines crawl your website to look for key words and phrases that they can use to rate the relevance of your site for searchers. Today, we are going to talk about these important words and phrases in more detail, and see how to get the right keywords for your website. This is called keyword optimization. Every day, billions of searches are performed by people who browse the Internet for the information they seek. In order to ensure your site ranks as high as it can you need to identify and target a set of specific keywords for your site. Ideally, each page of your website should focus on 2 or 3… Read more »


Creating QR Codes Improve Marketing Strategy

Imagine if you could give potential customers an image that when scanned into a smart phone would unlock promotional advertising pertinent to your business. Imagine if you could place this image anywhere you wanted. Your business card, perhaps. Maybe on an invoice, or a poster, a banner, even in a storefront window. Heck, you could even tattoo one onto your forehead. That’d be a useful marketing tool, wouldn’t it? If you could do all of that? Essentially, that is what QR Codes allow you to do. The above list of ideas isn’t ours to brag about. Companies are already using QR Codes in exactly those ways to promote their business. Except… Read more »


Fonts Part 1: Choosing Web Friendly Fonts

When publishing work for users to read, be it online or in print, it is important to not only consider the contentbut also the designWhile colour, size, and layout obviously play a large role in design, a crucial but not always understood element to consider is font. In the next two posts I will show you which fonts are appropriate for use online and which are better suited for print. This week I will focus on Web Friendly Fonts. These fonts are ideal for blogs and websites for a number of reasons and it is important to keep them in mind. You may have great ideas to share but if your users can’t read your post then… Read more »


SEO Beginners Guide Part 1: What is SEO?

You might have the best looking site on the web today, but if you don’t employ some well-thought-out SEO basics, your creative web design may never be seen by anyone else ever again.

Why it matters

SEO stands for Search Engine Optimization. It is the process by which you can make your website more appealing to search engines and attract more visitors to your site. Today, it can be more of a science than anything else, but before we go into it in too much detail, it is important that you know how a search engine works. (more…)